Our values and Mentor brand archetype

We selected a brand archetype to help us establish and communicate our brand in a way that is understandable for everyone.

When we chose the brand archetype, we agreed that at Kentico we care about your success and it is our number one priority. It is important for us to help everyone in our ecosystem (including customers, partners, and employees) grow and guide you on your way towards your goals.

After many discussions, it was more than clear that the brand archetype that fits our company the best is the Mentor.

At Kentico, we are all trying to behave like the best Mentors anyone can have. Our Mentors can connect the dots and inspire people. We are exceptional teachers and trainers who empower others and give people the freedom to find their own way to do things. To enable the kind of intimacy and trust required to fulfill this role, the Mentors must be someone in whom trust can be placed without reservation. And that is something we all strive for.

Everything Mentors do is based on a desire to make sure the mentees reach the right outcomes and successes that they would like to achieve. Mentors collaborate with those around them (colleagues, partners, clients, communities, …) and build an environment that enables open and transparent communication. Relationships with peers may extend for long periods of time during which the Mentors remain as advisors and support through multiple engagements.

Mentors are great listeners who can hold a large container of seemingly unrelated puzzle pieces. Also, as excellent judges of character, the Mentors possess a great curiosity about what makes people tick and an advanced ability to discern between authenticity and insincere behaviour. With all that in mind, Mentors can deliver messages with information, guidance, and encouragement for what some might deem the “call to adventure.” But Mentors need to be careful about the tendency to become controlling or prescriptive, as well as their susceptibility to burnout from supporting others if not balanced with support of self.

We maintain long-term, close, and mutually beneficial relationships with our clients, partners, peers, and community because we believe that through such high-quality relationships, we can create amazing things together.

• Customer intimacy approach
• It takes two people to build long-lasting relationships
• Building community
• Working with partners

We are in this together. Your success is our success. And our success is yours. How? We think of the relationship between us, our clients, and our partners as the three points of a triangle of three wins.

The first win is for the clients—we want to guide you on your way towards your goals and enable you to create impactful digital experiences through our digital experience platform.

The second win is for our partners. You help our clients throughout the whole process to set up the right goals for themselves and to find the best way to achieve them. You implement our DXP into their ecosystem and get an appropriate appreciation for that. We want you to feel valued and we treat you as a fundamental part of our Kentico, which you certainly are.

The third win is for us and our people. It makes us happy to see you all grow and succeed in building meaningful customer experiences. It is the reason why we get up in the morning and go to work. When you are successful, we are successful because then we can further improve our product to bring you new possibilities.

We hear you, we listen to you, we communicate. In Kentico, there is always space for sharing feedback, knowledge, or insights and for discussion. We want to hear your thoughts and become your favorite Mentor you go to for advice. We will never lecture you, it is important for us to treat you the way we want to be treated. We would never act like you are our subordinates, we would never disrespect you. Kentico is a safe space where you can ask any question and get an honest and kind response.

• Let’s hear your thoughts
• No lectures; cooperation.
• Tell us more!
• Your favorite Mentor to go to for advice

You don't have to be the best of the best, it is enough to grow your digital maturity to the extent that makes sense for you, your team, and your company. We want to encourage you to explore your potential, spark up your curiosity, and enable you to use our advice and guidance in practice.

• Let's dive in!
• Let's spark up your curiosity
• Sharing the knowledge

Every good Mentor knows that there is always room for more education and improvement, we are in this together. We provide you with exceptional support to make sure that you can focus on the "why" while we are helping you with the "how". And throughout the whole process, we are also learning from you and your experience.

• Helping you with the "how", letting you focus on the "why"
• It takes two
• Growing & learning together
• We are in this together
• No lectures; cooperation
• Exceptional support

We are not a distant Sage who will just pass on wisdom without helping you take any actionable steps. We want you to be able to use our advice and shared knowledge immediately in practice.

We value honesty and transparency because that is the only way to build a respectable relationship with someone. We will tell you if our product is not a good fit for you. We will tell you that we simply don't have an answer to your question. And, we don't pretend to know it all. Our expertise is great but focused on digital experience platforms and creating impactful digital experiences. Also, the door is always open for your feedback.