Headlines:
- We now use Title Case in marketing headlines.
- Example: One Platform. Total Marketing Freedom. Complete Confidence.
Body text and subheadings:
- Use sentence case.
- Example: How to upgrade from Kentico Xperience 13
Always capitalize:
- Product names (Xperience by Kentico, Content Hub, Page Builder, AIRA)
- Standalone CTAs (e.g., LEARN MORE)
Don’t capitalize:
- Mid-sentence calls to action (e.g., Discover how it works)
- Common nouns, unless part of a name or title