- Use the Oxford comma: content, campaigns, and customer journeys.
- Use one space after a period.
- Dates: October 6, 2025 (not 6 October or 10/6/25)
- Time: 10:30 AM
- Apostrophes: Kentico’s platform, customers’ feedback
Dashes:
- Em dash (—) for breaks in thought
- En dash (–) for number ranges: 9–5
- Hyphen for compound adjectives: customer-first approach