Photography Guidelines

Photography is a powerful way to communicate the Kentico brand. Our style captures genuine moments, authentic expressions, and natural environments. The goal is to tell real stories that reflect the spirit of our people, clients, and partners. 

We use natural light wherever possible and avoid artificial, staged, or overly polished images. 

Photography Selection Checklist

Please follow these recommended guidelines when choosing photographs:

• Choose casual people in motion, interacting or reacting naturally.
• People define the story. Highlight humanity, not just technology.
• Select imagery with recognizable real-world settings—city, home, nature.
• Capture scenes that reflect everyday life with personal touches.
• Prioritize natural smiles, soft tones, and relatable textures.
• Use keywords like: life, casual, social, city, movement, vintage.

What to avoid:

• Business suits and stiff or forced smiles
• Clipart or overly stylized illustrations
• Generic white studio backgrounds
• Overly corporate, posed, or stocky environments
• Close-up face crops without context

Avoid searching with keywords like happy, business, office, white background. 

Don't

Avoid photos of people in business attire or with superficial smiles.

Steer clear of clipart or objects not found in reality.

Skip environments like offices or places that look futuristic.

Do not choose scenes with unrealistic or studio backgrounds.

Avoid close-up shots.

Refrain from using keywords like happy, business, office, and white background.