Photography guidelines

Photography is a powerful way to communicate the Kentico brand identity. Our photograph style represents genuine moments and stories, real interactions, and movements. We use natural light whenever possible.


For a genuine feeling, please look for shots from the Kentico environment that provide a representation of life at Kentico. We also set up several visual design attributes that help you develop a strong brand identity. This is how we show Kentico's spirit and diversity.

Avoid business environments, absence in the real world, and inauthentic situations. Don't use your first idea, but use it as a gateway to the solution.



Please follow these recommended guidelines when choosing photographs

Opt for photos with casual people in action, capturing genuine moments and real interactions to reflect authenticity.

People play a key role in defining the subject matter. Finding the humanity in our stories helps us connect to our audience in a powerful way.

Select images featuring natural objects that are commonly seen.

Prefer environments like the city, nature, home, or other informal settings, where genuine stories and natural smiles are most likely to occur, grounding the photos in relatable, real-life contexts.

Choose scenes depicting everyday life and focusing on finding the personal element.

Focus on keywords such as life, casual, social, city, and vintage, which are often associated with genuine, authentic experiences.

Real Interactions and Movements

Genuine Stories

Real Interactions and Movements

Real Interactions and Movements

Finding the Personal Element

Finding the Personal Element

Genuine Moments

Genuine Moments

Genuine Moments

Genuine Moments

Real Interactions and Movements

Common in the World

Genuine Moments

Authentic

Real photo of the city

Don't

Avoid photos of people in business attire or with superficial smiles.

Steer clear of clipart or objects not found in reality.

Skip environments like offices or places that look futuristic.

Do not choose scenes with unrealistic or studio backgrounds.

Avoid close-up shots.

Refrain from using keywords like happy, business, office, and white background.


Unrealistic, Absent in the Real World

Stylized (Posed) Imagery

Stylized (Posed) Imagery

Too Much Business

Inauthentic

White Background

Inauthentic

Figures

Money Game

Too Much Business

Inauthentic

Stylized (Posed) Imagery